Annika has 20 years experience with brand building and management, in Scandinavia within Schibsted, Bonnier, Marsgroup, Orkla, and in Asia with Kelloggs, Pepsi, KLM and Mars Group. Immediately prior to joining The Performance Group, she was Managing Director of an online daughter company of Schibsted. Annika has worked with business and CRM/IT strategies, project management of large complex projects and e- business.

She is member of the board of a Swedish investment company, a Norwegian investment company and Norway’s largest art and auction house. Annika has also been a lecturer at The Norwegian School of Management (BI ).

Annika has a degree in Business Administration and Media from Gothenburg School of Economics.

Originally from Sweden, Annika lives in Oslo with her 4 children. Her spare time is often spent with her family along the Swedish west coast.